“Once you see an owl twerking on TikTok, the very first thing that involves thoughts is, ‘Oh, I haven’t finished my Duolingo right this moment.’ This strategy is driving a number of engagement for us,” chief advertising officer Manu Orssaud shared in ADWEEK’s April cover story.
Per its most recent earnings report, Duolingo earned $252.3 million in income in Q2, a 41% enhance year-over-year, whereas subscription revenues rose 46%.
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