Kelce’s Instagram following of seven.9 million pales compared to Sweeney’s 25 million-strong fanbase, however he’s unlikely to generate the contretemps that Sweeney did. The Aug. 26 announcement of Kelce’s engagement to Taylor Swift doesn’t harm, both.
“We may have almost 800,000 new clients within the final six weeks, bolstered by the Sydney Sweeney marketing campaign and now the Travis Kelce marketing campaign,” Brommers stated.
These latest two collaborations are the most recent in a string that’s included Addison Rae (2020), Jenna Ortega (2021), and Coco Gauff (2024). They’re additionally a part of a broader effort to place the 48-year-old denim model on Gen Z’s radar. But even with American Eagle’s monitor file of signing the younger, stunning, and classy, it’s price asking: Did the model anticipate a response as explosive because the one Sweeney handed them?
“Sure, we knew that placing Sydney on the heart of this story would seize consideration,” Brommers admitted. And amid the pushback and the sensationalist press protection, the model additionally didn’t hesitate to remain the course.
“There was plenty of social media noise, [but] the outcomes of this marketing campaign are louder,” Brommers stated. “We have been utilizing correct, real-time knowledge to make knowledgeable choices in regards to the marketing campaign, and it gave us full confidence to execute the marketing campaign because it was initially deliberate.”
