Anthropic says it isn’t making an attempt to compete within the consideration financial system. However a brand new model marketing campaign and NYC pop-up is drawing lots of eyes.
Final week, the maker of AI chatbot Claude took over way of life publication Air Mail’s West Village newsstand in New York Metropolis for a weeklong pop-up that drew greater than 5,000 individuals and generated greater than 10 million impressions from social media.
The set up, a part of Anthropic’s “Preserve Pondering” marketing campaign, positions the AI firm as a counterweight to the flood of AI-generated content material on the web—what social media customers have come to name “AI slop.”
Led by Sam McAllister and 4 different members of Anthropic’s design crew, the pop-up kicked off Sept.
