Chase Sapphire Reserve has enlisted mannequin and entrepreneur Hailey Bieber to assist push the premium card to a youthful technology. Bieber is the face of Chase Sapphire’s new advert marketing campaign, launching at present (Sept. 17) and working throughout out-of-home and social media channels.
The Sapphire Reserve is a well-liked, premium bank card, and the stakes are notably excessive this 12 months for it to draw and retain prospects, as its annual payment will enhance from $550 to $795.
The JPMorgan model selected Bieber as an envoy as a result of “she displays the aspirations of the Sapphire Reserve cardholder: worldly and journey savvy,” stated Leanne Fremar, international chief model officer at JPMorgan Chase.
“Our new marketing campaign is centered round capturing the essence of luxurious, journey, and Hollywood glamour–issues we all know our Sapphire Reserve cardmembers love–and who higher to seize that essence than Hailey Bieber,” Fremar added.
Bieber, who based skincare and wonder model Rhode, has a “sturdy reference to Gen Z and youthful millennials” that can assist Chase attain these audiences “extra successfully,” Fremar stated.
The marketing campaign, created in-house and shot by famend style photographer David Sims, builds on Chase’s current push into excessive style after that includes model and actress Claudia Schiffer for a campaign in June. Schiffer can also be a model ambassador for Bieber’s Rhode.
The monetary model has broadened its roster of movie star expertise to succeed in audiences by means of leisure and popular culture, enlisting stars like actor Ben Stiller, singer-songwriter Ella Langley, and the Foster sisters.
