Don’t be fooled by his offbeat humor and magnificence. Comedy musician “Bizarre Al” Yankovic has had a permanent profession spanning over 40 years, topping the charts, successful Grammy Awards, and incomes a star on the Hollywood Stroll of Fame.
Like many others, Bizarre Al has a reputation and legacy to guard, which makes him the perfect—if sudden—alternative because the spokesman for monetary companies large Prudential. The comedy icon makes a shock look in a brand new advert by McCann, marking the subsequent chapter of Prudential’s model platform “Shield Your Life’s Work.”
Launching Aug. 24 through the US Open, the marketing campaign conveys a easy message: If in case you have a reputation—even when it’s Bizarre Al—you could have a life’s work value defending.
Set to a brand new model of Paul Simon’s 1986 music “You Can Name Me Al,” the advert options individuals named Al from all walks of life, together with a brand new dad, a retiree, a small enterprise proprietor, and a sports activities fan. Every has one thing private and significant to guard.
Further spots spotlight individuals named Ellie, Sarah, and Phil, who’re navigating completely different life milestones and challenges from parenthood to retirement.
Their tales symbolize Prudential’s supply to assist individuals safeguard all elements of their lives. Since unveiling the “Shield Your Life’s Work” platform final 12 months, which targeted totally on retirement, the model is increasing its focus to embody different companies like life insurance coverage, office advantages, and monetary steering.
With this installment, Prudential needed to take a extra human and relatable strategy to monetary promoting.
“That’s why we partnered with Bizarre Al. His profession is the right instance of constructing a novel life’s work—sudden, inspiring, and sure, a bit bizarre. The purpose is, everybody’s journey is completely different, however everybody has one thing value defending,” Prudential chief model officer Richard Parkinson informed ADWEEK.
The marketing campaign additionally steers away from the tropes of different insurance coverage adverts resembling “scare ways that don’t resonate, or inventory photos of retirees in Adirondack chairs that don’t really feel actual,” in line with Parkinson.
