Information Americas, New York, NY, January 7, 2025: Jamaican dancehall celebrity Vybz Kartel, often called the Worl’ Boss, continues his meteoric rise with the discharge of his new single and video, “STR8 VYBZ,” marking his birthday and his newfound freedom after over 13 years in jail. The one, produced by TJ Information, Adidjahiem Information, and Angostura, shares its identify with Kartel’s not too long ago launched rum line.
With the phrases “Make it rum” opening the observe, Kartel delivers a high-energy anthem that mirrors his dynamic profession and celebrates his triumphant return to the worldwide music stage. Directed by Shane Inventive, the colourful video provides one other layer to the celebration, embodying the artist’s unmistakable charisma.
Kartel not too long ago graced the quilt of Billboard, featured within the publication’s first unique digital cowl story of 2025. This milestone follows his Freedom Street Concert, a historic homecoming occasion produced by Downsound Leisure, marking his first reside efficiency since his launch in July 2024.
The artist, who constructed a legacy whereas incarcerated, has hit new heights since regaining his freedom. In only a few months, he earned his first GRAMMY nomination within the Greatest Reggae Album class for his EP Occasion With Me. His post-prison achievements embrace the launch of the STR8 VYBZ rum model and his upcoming deluxe re-release of his iconic album Viking (Vybz Is King) to rejoice its tenth anniversary.
Kartel’s entrepreneurial enterprise, STR8 VYBZ, is a partnership with TJ Information and The Home of Angostura Bitters. The rum line options 4 daring flavors: Fever (white overproof), Ramping Store (spiced), Electrical (white), and Unstoppable (darkish). Produced and bottled in Trinidad and Tobago by Angostura Distillers, the model is distributed by Caribbean Producers Jamaica Ltd. (CPJ) and is accessible in choose markets, together with the U.S., England, Jamaica, and several other Caribbean nations.
“STR8 VYBZ is greater than only a rum; it’s a motion,” Kartel declares. “Every bottle embodies the vitality and fervour of my music and the spirit of the tradition I symbolize.”
Vybz Kartel’s affect stays unmatched, with hits like Romping Store, Fever, and Clarks defining his profession. His resilience and creativity have impressed stars like Spice, Popcaan, and Shenseea and earned accolades from world icons similar to Rihanna, Cardi B, and Drake.
Along with STR8 VYBZ, Kartel has dropped latest singles like “Comet,” “White Rum,” and “Cloudy” whereas releasing his First Week Out album and the GRAMMY-nominated EP Occasion With Me. Followers eagerly await the deluxe version of Viking (Vybz Is King), which can embrace new tracks alongside hits like Unstoppable and Dancehall.
As 2025 unfolds, Vybz Kartel’s indomitable spirit continues to embody the vibrancy and creativity of Jamaica, solidifying his place as a real residing legend.
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