Rising viewers and income
Caliber’s social attain has given it leverage with advertisers. The corporate generated 1.2 billion impressions in 2024, and its Recount YouTube sequence Margin of Error is bought out for the 12 months with host-read adverts.
Branded content material accounts for a rising share of income, with shoppers equivalent to Discovery+ and Skittles. Total income grew from the low to excessive seven figures between 2023 and 2024, in response to Beheshti, who stated first-half 2025 income is already forward of final 12 months’s tempo.
The corporate raised extra capital from current buyers to fund the SaySo launch, although Beheshti declined to share figures. The corporate is just not but worthwhile, as it’s targeted on development investments in advertising and product, he added.
“Once we began, we had been simply TNM,” Beheshti stated. “We’ve since grown rather a lot larger. The title Caliber stands for high quality and integrity, and the factor that unifies all the pieces we do is journalism that strikes on the pace of tradition.”
