The New York Occasions is sunsetting its Audio app, the standalone product it originally launched in May 2023 in a bid to deepen its relationship with audiences.
The app, which provided a curated audio expertise and included content material from exterior publishers, will shut down in early October, in keeping with Sam Dolnick, deputy managing editor at The New York Occasions.
The choice got here on account of the more and more outstanding function that audio—and, in some circumstances, its attendant video—now performs inside the flagship Information app, Dolnick instructed ADWEEK.
When the writer launched the Audio app greater than two years in the past, the Information app nonetheless predominantly featured textual content articles and images. However as client behaviors modified, with extra audiences gravitating towards video and audio content material alongside conventional textual content, the Information app started weaving the mediums extra natively into its interface.
