Scope3 laid off a portion of its workers final week as part of a shift into so-called agentic promoting choices, ADWEEK has discovered.
An organization spokesperson confirmed the cuts, however declined to offer the variety of affected workers. The corporate had greater than 100 staffers worldwide as of final December, based on a weblog put up by CEO and cofounder Brian O’Kelley.
Most impacted by the restructuring is Scope3’s industrial crew, accountable for producing income by way of product gross sales and partnerships with manufacturers, companies, and adtech suppliers. A spokesperson confirmed that members of that crew had been minimize final Thursday, Aug. 28.
One affected staffer, talking on situation of anonymity, informed ADWEEK that there have been additionally a number of individuals not affected by layoffs who had been “leaving on their very own accord following the announcement.”
Scope3 recently expanded past its flagship carbon emissions knowledge product for the adtech ecosystem and into advert verification and AI choices. The corporate spokesperson mentioned the shakeup is a part of this strategic shift to ascertain a deeper concentrate on agentic promoting.
In March, the corporate launched a suite of AI agent-powered products, together with its Agentic Media Platform, a type of adaptable working system that permits organizations on both the buy- or sell-side of the aisle to construct, combine, or deploy brokers that execute choices absolutely autonomously on the impression stage. It additionally launched its Model Requirements product, which lets customers construct customized brokers to make model security and suitability choices, and is designed to compete with ad verification incumbents like DoubleVerify and Integral Ad Science.
Regardless of the current layoffs, Scope3 is hiring in some departments, together with product and engineering, areas that it believes will likely be essential in scaling these AI choices. On the time of writing, the corporate has seven open job postings on LinkedIn throughout quite a lot of features, together with advertising, accounting, and engineering.
On the identical day that it introduced layoffs to staff, the agency publicly appointed a new commercial lead, Tim Collier. Collier informed ADWEEK final week: “As we take into consideration constructing and proudly owning the agentic promoting class, it requires us to completely rethink how we arrange the industrial construction of the enterprise.”
