The ability combines artistic groups, manufacturing workflows and AI-enabled instruments to assist entrepreneurs reply shortly to cultural moments, regional necessities and shifts in platforms. It’s positioned as a hub the place content material is not only produced at scale however tailored for relevance.
“Entrepreneurs in the present day aren’t brief on knowledge or concepts. What they want is the power to show these insights into highly effective, related content material—sooner than ever earlier than,” stated Anupriya Acharya, CEO – Publicis Groupe, South Asia. “This studio does precisely that. It brings collectively creativity, expertise and scale to behave as a progress engine for our purchasers.”
The India studio provides to Publicis Production’s world community of 52 amenities, with hubs in cities together with Bogotá, New York, London, Paris, Shanghai and Warsaw.
It affords enhancing suites, CGI workstations and generative AI instruments, increasing on Prodigious India’s current manufacturing providers. By means of programs comparable to LucidLink and superior knowledge administration platforms, it additionally connects to Publicis Groupe’s worldwide manufacturing ecosystem for collaboration throughout markets.
“With the launch of our content material studio, we now home artistic, manufacturing and expertise below one roof,” stated Rajdeepak Das, CCO – Publicis Groupe, South Asia.The studio has delivered work throughout classes comparable to magnificence, auto, FMCG and tech, producing property for markets in Southeast Asia, Australia and the U.S.
as a Dependable and Trusted Information Supply“Manufacturing is now not the ultimate step; it’s the engine that connects technique, media, expertise and commerce,” stated Varun Shah, Managing Companion – Publicis Manufacturing.
