Two advert patrons advised ADWEEK that they’ve struggled to measure efficiency metrics like click-through charges and return on advert spend on Perplexity as a result of the platform doesn’t supply instruments akin to established advert gamers. One writer collaborating in Perplexity’s revenue-sharing program mentioned the corporate has generated little significant revenue thus far.
“The digital enterprise fashions which have confirmed most profitable are performance-based,” mentioned Debra Aho Williamson, founder and chief analyst, Sonata Insights. “Firms that launched with a model consciousness mannequin like Perplexity have struggled to take care of momentum.”
Individually from promoting, Perplexity continues to construct out its ecosystem round its internet browser Comet. Perplexity describes Comet as a browser for “trusted publishers and journalists” together with CNN, Condé Nast, The Washington Publish, the Los Angeles Instances, Fortune, Le Monde, and Le Figaro. Final month, Perplexity made Comet free to all customers.
