Nike’s “Simply Do It” is likely one of the most iconic advertising and marketing taglines of all time. Just lately, the model made waves by subverting it, turning its well-known slogan right into a query: “Why Do It?”
The “Why Do It?” campaign has a selected target market: Gen Z. Whereas older generations grew up with Nike’s 37-year-old tagline, watching advertisements with legendary athletes like Michael Jordan and Serena Williams, youthful folks could not perceive the facility and resonance of “Simply Do It” in the identical manner.
Gen Z have been referred to as the “anxious technology,” with some afraid to attempt in any respect, in line with Nike chief advertising and marketing officer Nicole Graham. Nike’s new advert exhibits athletes within the second of threat, once they select to take that first step towards greatness.
The marketing campaign comes in the midst of Nike’s enterprise transformation, because the model tries to regain its cultural relevance and inventive edge. To reclaim its place on the high, Nike has to reply “Why Do It?” for a brand new technology of followers.
On this episode of Adspeak, ADWEEK creativity editor Brittaney Kiefer and govt editor Alison Weissbrot unpack what’s behind Nike’s large transfer, the way it’s racing to win over Gen Z, and whether or not a model slogan nonetheless holds energy in at the moment’s advertising and marketing panorama.
Take heed to Adspeak beneath.
