MrBeast and TelevisaUnivision are scoring partnership objectives.
Right now, MrBeast and Spanish-language media firm TelevisaUnivision introduced they’re teaming up for a brand new initiative referred to as the “Highway to Beast Cup.”
Beau Avril, svp, international head of media and model partnerships, for MrBeast, and Tim Natividad, TelevisaUnivision’s advert gross sales chief, first shared the information throughout an ADWEEK Home panel moderated by ADWEEK CEO Will Lee.
With the 2026 FIFA World Cup on the horizon, the Highway to Beast Cup initiative serves as a complement to the 2026 summer season of soccer, showcasing high international creators teaming up with soccer legends for a 1v1 Creator Cup at Estadio Azteca in Mexico Metropolis.
The businesses mentioned that the creators and legends will go head-to-head, competing for a “main contribution” to construct soccer fields of their house nations. And viewers can watch all of it occur throughout MrBeast’s social channels and TelevisaUnivision platforms.
“This partnership pushes the sport ahead in new methods and delivers content material constructed for at present’s viewers,” Natividad mentioned in an announcement.
Manufacturers even have the chance to get entangled, ADWEEK has discovered, with advertisers getting the prospect to combine into the cultural moments throughout the initiative.
In the meantime, the initiative additionally has philanthropic motivations, with MrBeast, TelevisaUnivision, and Beast Philanthropy becoming a member of to create a brand new faculty and a soccer area close to Mexico Metropolis, in addition to refurbish 10 further soccer fields for teenagers throughout the nation.
“Soccer is the world’s hottest sport, and Jimmy is the world’s hottest creator, making TelevisaUnivision the proper companion to hitch us on our journey to create lasting change,” Jeff Housenbold, CEO of Beast Industries, mentioned in an announcement.
