SAINT Worldwide’s latest breakout mannequin Jessie Craig is a Miu Miu woman!
The Jamaican magnificence from Spanish City, St Catherine, beguiles as one in all three faces for the Italian luxurious model’s latest promoting marketing campaign for its Prelude 2025 assortment.
Prelude 2025 debuted on Thursday (January 2) throughout a number of platforms on-line, in-store, and on visible boards throughout the globe.
Craig was featured alongside Chinese language mannequin Xiaohan Chen and Argentine nationwide Ro Pinheiro for the high-end vogue task.
The Jamaican mannequin is likely one of the latest fashions for Miu Miu, a quickly increasing model within the luxurious vogue market, which raked in €854m in international gross sales final 12 months. (Photographs: Contributed)
It is a crowning achievement for Craig, who, three months prior, booked Look 54 for the model’s Spring/Summer season 2025 present in Paris.
‘The chance to shoot my first luxurious model marketing campaign was thrilling’, a justifiably animated Craig informed Loop Information.
‘It is an inspiring second I will all the time keep in mind. I discovered out I used to be booked for the Miu Miu Prelude challenge once I was in London final October and keep in mind saying to Jill, my house supervisor, how excited I used to be to shoot this model as I’ve seen their layered model of outfits.’
Shot in Milan, Italy again in November by photographer Alessio Bolzoni, the marketing campaign –- that includes Miu Miu’s uncooked cuts and dynamic tailoring of blousons, pleated miniskirts, and single-breasted jackets –- was directed by Edward Quarmbyand, styled by Lotta Volkova, who has an extended historical past of working with SAINT fashions.
Lensed in Italy final November, the on-the-rise stunner was styled in a number of Miu Miu appears for the posh model’s new choices of pleated miniskirts, jackets and blousons. (Photographs: Contributed)
Already, Craig is squarely on Workforce Lotta. ‘Working together with her was nice. Her inventive method introduced a novel power to the challenge and she or he’s simply the sweetest,’ Craig raves.
‘I’ve fallen in love with Miu Miu as it is a very distinctive model that offers a mixture of youthful enjoyable and fashionable sophistication, and I actually respect how Lotta delivered her particular contact to the gathering.’
Earlier than Craig’s new marketing campaign, SAINT’s Nigerian mannequin Tomiwa co-fronted Miu Miu’s Spring/Summer season 2020 promoting marketing campaign alongside supermodel Bella Hadid.
Opposite to the final slowdown of gross sales within the luxurious market, Miu Miu, which falls below The Prada Group, has bucked the development and seen its gross sales delivering a significant uptick globally. Vogue Enterprise not too long ago reported that Miu Miu’s 2024 revenues rose 105% year-on-year, for the monetary third quarter below overview to September 30, which netted progress of €854 million for the model, and € 3.83 billion internet income for the Group. Japan and The Center East account for its largest gross sales markets. Miu Miu launched in 1993 and was named after its founder Miuccia’s childhood nickname. It started as a diffusion line that was extra reasonably priced than the Prada vary and addressed a youthful viewers.
Craig remembers her introduction to Miu Miu on the final day of Paris Style Week final October.
She was joined by two different SAINTS, Dru Campbell and Sanique Dill within the mannequin solid that additionally included Academy Award-winning actress Hillary Swank and Academy Award-nominated actor Willem Dafoe, who closed the present.
‘It was reassuring to be within the present with Dru and Sanique,’ she mirrored. ‘Sharing the expertise with my two SAINT sisters introduced pleasure and luxury. We have been all the time collectively backstage until we needed to go and do hair and make-up. And, realizing our agent Deiwght Peters was backstage, made us actually comfortable.’
After the two-day ‘Prelude’ assortment shoot, the SAINT disclosed her Milan keep was prolonged so she might maximize her time there. ‘I went on to shoot completely different tasks for Miu Miu for like per week.’
Set to depart the island this week for work obligations in Europe, the rising vogue mannequin – signed to Elite Paris, Monster Administration in Milan and The Squad Administration in London – appears to construct upon the teachings learnt from her Style Week debut.
Craig kickstarted her profession with an unique reserving by SAINT CEO Deiwght Peters for the Valentino Spring/Summer season 2025 present and had the honour of closing the present.
‘I discovered the significance of endurance and staying targeted and constructive alongside the thrill. Pops (Peters) was there each step of the method, and I additionally realised you want somebody like him who believes in you from day one,’ the 20-year-old defined.
‘Going into the following vogue month cycle, I will carry the teachings of trusting and believing in myself extra and embracing each alternative that comes alongside, regardless of how difficult.’
Talking additional, the frequent flier stated: ‘I take pleasure in being in Europe as a result of it’s a mixture of tradition, historical past, and ambiance. It is also a terrific place to start out your profession as a brand new mannequin. Every metropolis has its personal vibe occurring and there’s all the time one thing new and thrilling to find. As for studying new languages, Duolingo has been my good friend. This app can assist you study any language you’re brief on, even when it’s [just] a phrase.’
Cluing us into her New 12 months’s resolutions, Craig vowed, ‘I am decided to push my restrict and develop each my profession and private life. I plan to remain disciplined, work arduous, be constructive, and be current for great alternatives whereas additionally taking time to relaxation and mirror. I’m excited for better issues to come back. 2025 might be particular.’
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