That is the most recent promotional effort for McDonald’s because it tries to return out on high of the worth wars, which additionally contain Taco Bell, Burger King, Wendy’s, Popeyes, and Dunkin’.
Extra options of this promotion embrace a McDonaldland.com web site the place followers can entry a visit itinerary, memento store, new lore surrounding the long-lasting characters and areas, and extra.
There’s additionally a brand new 30-second TV industrial, created to take viewers on a journey into the magical world, in addition to an experiential summer season tour with McDonaldland displaying up at 4 occasions: ThriftCon (Denver), Breakaway Music Competition (Grand Rapids, Mich., and Worcester, Mass.), Watkins Glen Worldwide, and the Daytona 500.
The model can even launch a Fortnite takeover and a one-of-a-kind augmented actuality expertise on Snapchat.
McDonald’s is collaborating with clothes model PacSun, providing followers the prospect to seize T-shirts, hoodies, bucket hats, claw clips, and extra starting Aug. 12. The corporate can also be partnering with way of life model Away, and followers can obtain complimentary baggage tags and bag charms with any buy at Away retail areas starting Aug. 18.
Alyssa Buetikofer, who has been overseeing McDonald’s advertising and marketing efforts since January 2025, is steering the corporate through a turbulent time that noticed its meal costs turn into unaffordable for a lot of of its constituents.
To win again these prospects, McDonald’s overhauled its worth menu in January and has been showcasing particular choices featuring well-known personalities throughout its breakfast and full-day menus.
McDonald’s world gross sales in 2024 hit over $130 billion, with revenues up over $1 billion year-on-year.
