Peak summer season is upon us, and that is the time of the yr reserved for journeys to Six Flags, Common Studios, Disney World, Disneyland, and … McDonaldland?
That’s proper: McDonald’s, the fast-food firm recognized for its famed “Golden Arches,” is tapping again to its historical past with its newest promotion, inviting followers to a whimsical world that includes a colourful solid of legendary, timeless, and cherished characters being celebrated with an all-new McDonaldland Meal, beginning Aug. 12.
Accessible for a restricted time, the meal consists of the corporate’s signature fries, a selection of a Quarter Pounder With Cheese or 10-piece Rooster McNuggets, and a limited-edition Mt. McDonaldland Shake. The volcano-looking shake, which has a shock taste, is impressed by what McDonald’s calls “the colourful blue ‘lava’ and pink clouds of Mt. McDonaldland.”
The corporate says guests to McDonaldland can even have the ability to gather six unique collectible tins that includes postcards, stickers, and extra, every impressed by the completely different characters: Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Mates.
With this newest nostalgic promotion, led by inventive company Wieden+Kennedy New York, McDonald’s is taking followers again in time, particularly to the Seventies, to a fictional fantasy world that features themed play locations, animated collection, and burger-shaped seats in eating places.
“Over the previous few years, we’ve seen how followers flock to our characters, everybody from Grimace to the Hamburglar. However many, particularly the brand new technology, don’t know that’s simply the tip of the iceberg. There’s a complete magical world of McDonaldland stuffed with characters, locations, and lore,” mentioned Jennifer “JJ” Healan, McDonald’s vice chairman, U.S. advertising and marketing, model, content material, and tradition. “And so, for the primary time in a long time, we’re taking followers on a visit to McDonaldland with an immersive expertise that faucets into the previous to create the longer term. It’s an opportunity for us to present followers a brand new, trendy technique to expertise this magical world.”
