KFC U.S. has appointed Melissa Money as its chief advertising officer.
Money joins from rival fried rooster chain Wingstop, the place she has been for 3 years, most not too long ago as senior vp and chief model officer.
The marketer will report back to KFC U.S. president Catherine Tan-Gillespie, who till April 2025 held the CMO title herself.
KFC’s ‘Comeback Period’
In her new place, Money will oversee model technique, calendar, meals innovation, built-in advertising, media and communications, shopper insights and analytics, and ecommerce advertising for the Yum! Manufacturers enterprise.
“Melissa’s repute as an genuine storyteller, motivating changemaker, builder of high-performing groups, and champion of creativity makes her the best particular person to guide our advertising operate—a crucial driving pressure behind our comeback plan to drive distinction and progress in a aggressive market,” stated Tan-Gillespie.
KFC declared its Comeback Period in July with a marketing campaign targeted on worth and fronted by a serious-looking Colonel Sanders.
The model reported a 5% drop in U.S. same-store gross sales for the three months to August.
Money’s hiring dovetails with different management appointments at KFC, together with Tiffany Furman being named chief progress officer.
