The Jamaica Vacationer Board (JTB) hosted the Sports activities Illustrated Swimsuit (SI Swimsuit) workforce in Jamaica for the 2025 Sports activities Illustrated Swimsuit challenge, on stands this month. The collaboration showcases the “vibe” that may solely be present in Jamaica, together with its laid-back appeal, wealthy historical past and tradition, and famend heat hospitality – making it one of many Caribbean’s main journey locations.
Earlier this 12 months, SI Swimsuit crew, manufacturing, and expertise visited varied areas in Jamaica to seize content material to be shared throughout editorial content material on SI’s print and digital platforms, in addition to social media channels, reaching greater than 10 million customers.
“We’re honored Sports activities Illustrated Swimsuit selected Jamaica as a location for its 2025 Swimsuit challenge,” mentioned Jamaica’s Minister of Tourism Edmund Bartlett. “This engagement helps our progress as one of many Caribbean’s main trip locations, welcoming a record-breaking 4.2 million guests final 12 months and anticipating 5 million guests by finish of 2025. By the number of content material captured by the Sports activities Illustrated Swimsuit workforce, we hope much more travellers are enticed to go to our island – whether or not on the lookout for journey, romance, leisure or a nature immersion.”
That includes an elite lineup of internationally recognised figures — from A-list entertainers to world-class athletes and popular culture powerhouses – collaborating fashions included: Alix Earle, Christen Harper, Denise Marie Bidot, Ming Lee Simmons, Nazanin Mandi, Nicole Williams English, Parris Goebel, Rayna Vallandingham, Roshumba Williams, and XANDRA.
The fashions had been photographed at a few of Jamaica’s hottest locations, together with Rose Corridor Nice Home, Rose Corridor Improvement Seaside Membership, and the Caribbean Sea through a non-public yacht with Aristo Kat Excursions. Fashions had been additionally photographed at Spherical Hill Lodge & Villas, a historic luxurious lodge set on a 110-acre peninsula that caters to vacationers looking for privateness, exclusivity, and pure magnificence, in addition to Breathless Montego Bay Resort & Spa, a 150-suite, adults-only, all-inclusive resort that boasts stylish design and a vibrant environment.
“We’re grateful to the Sports activities Illustrated Swimsuit workforce for capturing not solely Jamaica’s iconic solar, sea, and sand landscapes, but additionally the very essence of our island,” mentioned Jamaica’s Director of Tourism, Donovan White. “We’re assured this marketing campaign will draw the curiosity of much more travellers, and that we’ll be welcoming them to our shores within the close to future.”
The JTB performed a vital function within the facilitation and help of the shoots on island, in partnership with native tour operators. Along with location shoots, SI Swimsuit crew and expertise loved meals at native eating places, together with Snappaz Seafood and The Houseboat Grill and obtained Jamaica items curated by the JTB.
Source link
