As know-how reshapes mobility and shopper habits shift, Lyft is staying grounded in its authentic objective: serving and connecting folks. From rideshare to bikes and an rising function in autonomous automobiles, the corporate continues to increase whereas preserving the human expertise at its core.
On this dialog with Matt Britton, Brian Irving, CMO at Lyft, explains why Lyft sees itself as a purposeful insurgent, how AI is turning into a power multiplier for advertising groups, and why psychological security is crucial for serving to staff embrace change on the tempo of innovation.
From Lyft Silver and bike share to AV partnerships and creator technique, Brian shares a practical playbook for serving folks higher as riders, drivers, and staff, whereas constructing an AI-native group rooted in psychological security, vital considering, and purposeful execution.
Brian Irving is the CMO at Lyft, the place he’s main the corporate’s evolution right into a human-first mobility platform. At Lyft, he’s liable for shaping a model outlined by its objective to serve and join—supporting drivers, empowering riders, and constructing merchandise like Lyft Silver that meet actual human wants whereas getting ready for an autonomous future.
Earlier than becoming a member of Lyft, Brian held senior management roles at a number of the world’s most influential firms, together with Apple, Google, Airbnb, Eventbrite, Meta Actuality Labs, and Hampton Creek. Throughout these chapters, he has blended deep experience in information, efficiency advertising, and model craft to ship outcomes at scale.
Identified for his perception that advertising needs to be each brand-driven and outcome-obsessed, Brian has constructed a fame as a contemporary CMO who embraces change, develops AI-native groups, and creates cultures of psychological security the place curiosity and creativity thrive. His guideline: say sure to alternatives that open new doorways.
Hearken to Brian Irving on The Pace of Tradition to find out how Lyft scales a human-first model, prepares for an AV future, and builds an AI-native advertising tradition the place curiosity, security, and execution energy real-world development.
Key Takeaways:
[00:42] Human Connection Is Lyft’s Core — Brian explains that Lyft was by no means nearly getting from level A to level B. The corporate’s early tradition of pink mustaches and front-seat fist bumps symbolized a perception that the journey itself issues. Even because the model matured past these symbols, Lyft has stayed rooted in its objective: to serve and join. For Brian, this implies preserving actual drivers on the heart of the platform, guaranteeing passengers really feel cared for, and proving that mobility isn’t just purposeful however deeply human.
