The Atlantic is doubling down on stay journalism.
This week marks the primary time the writer has held its flagship occasion, The Atlantic Pageant, in New York. The 167-year-old journal is on tempo to ship its largest income haul since rebranding the flagship occasion in 2018, based on writer Alice McKown.
12 months-over-year pageant income grew 36% in comparison with 2024, with almost 2,000 in-person attendees and greater than 10,000 digital tickets claimed, though the writer declined to supply monetary specifics. Single day passes price $475, two-day passes are $800, and digital attendance is free.
Occasions now comprise 25% of The Atlantic’s industrial income, with 60% of that coming from the Atlantic Pageant. The occasion has develop into a central pillar of the corporate’s progress technique heading into 2026 and 2027, based on McKown.
The expansion displays the broader media business’s embrace of stay occasions, which have develop into one of many few sturdy vivid spots amid wider business contractions.
