E.l.f. Cosmetics Puts Beauty Prices on Trial After Raising Its Own

Based on Lam, “e.l.f.ino & schmarnes” goals to advertise its low-priced merchandise with a mixture of campy humor and nostalgia.

“Our group loves a bit courtroom drama,” Lam advised ADWEEK. “‘E.l.f.ino & schmarnes’ expands that universe, persevering with to make the case for accessible magnificence with e.l.f.’s signature twist of humor.”