“This yr, our iconic Coca-Cola vacation marketing campaign strives to encourage a second of refresh and much-deserved break for all those that tirelessly work behind the scenes to craft the magic of the season,” he stated in an announcement. “Constructing on final yr’s marketing campaign, this evolution actually embodies our dedication to inspiring human connection and uplifting moments particularly throughout the vacation season.”
The broader marketing campaign options out-of-home posters that lean into Coca-Cola’s nostalgic heritage, together with a vintage-style Santa fortunately sipping a bottle of Coke.

The model can be reviving its Christmas truck tour, making certain that, as soon as once more, the vacations are effectively and actually coming.
