For tv, co-presenting sponsorship is pegged at ₹18 crore, whereas affiliate sponsorship is priced at ₹13 crore. A spot-buy package deal masking all India and non-India matches is priced at ₹16 lakh per 10 seconds, amounting to ₹4.48 crore.
On the digital facet, SonyLIV is providing a number of sponsorship choices. Co-presenting and highlights associate packages are priced at ’30 crore every, whereas the co-powered-by package deal is at ’18 crore. Digital advert stock can be evenly distributed throughout matches, with 30% reserved for India video games.
“Asia Cup will see good demand because it’s occurring within the pre-festive season and the India-Pakistan match is an enormous draw. This yr, Diwali is coming early, so lots of promoting exercise will start in September,” mentioned Navin Khemka, president-client options, WPP Media.
The Asia Cup 2025 can be performed within the T20 format, that includes eight groups and 19 matches, together with three India-Pakistan encounters.Charges for digital spots throughout all matches are ₹275 per 10 seconds for pre roll advertisements, ₹225 for midrolls, and ₹450 for Related TV (CTV) advertisements. For India matches, these rise to ₹500 for pre rolls, ₹400 for midrolls, and ₹800 for CTV advertisements. The India-Pakistan recreation instructions the best charges at ₹750 for pre rolls, ₹600 for midrolls, and ₹1,200 for CTV advertisements.In the meantime, sources say the Asian Cricket Council has signed sponsorship offers with title sponsor DP World; international sponsors Surprise Cement, Spinny, and Groww; and official companions Royal Stag Packaged Ingesting Water, Haier, Daikin, and Ozone.Media companies estimate the sponsorship values at between ₹10 crore and ₹20 crore.
