Amazon’s vp of worldwide video promoting, Krishan Bhatia, is leaving the corporate, in accordance with Amazon.
The corporate mentioned in a press release, “Krishan Bhatia has made the choice to go away Amazon. We’re grateful for his contributions to the Amazon Advertisements group, and we want him nicely in his future endeavors.”
An Amazon spokesperson declined to remark additional relating to particulars of Bhatia’s final day and whether or not Amazon had a substitute lined up.
A veteran of NBCUniversal, Bhatia had solely been at Amazon since April 2024, taking over an expansive, newly-created position that included Prime Video advertisements technique, go-to-market, and gross sales, ADWEEK reported at the time.
Over the previous yr, Amazon has expanded on its video advert codecs, introducing new shoppable advert codecs in Could 2024 and touting their success with clients like Duracell. The corporate additionally expanded its Shop the Show format this April throughout extra content material on Prime. In its most up-to-date upfront, Amazon touted a scaled-up live sports providing, the place the NBA helped present incremental quantity development.
Bhatia is a longtime TV exec, who had been at Comcast since 2005 and matriculated to NBCU in 2011 after it was acquired by the web service supplier. In 2021, then-NBCU advertisements chief Linda Yaccarino promoted Bhatia, who served as NBCUniversal’s president and chief enterprise officer, world promoting and partnerships, earlier than shifting to Amazon in 2024.
Learn the farewell be aware obtained by ADWEEK beneath:
Hello Everybody,
After a tremendous chapter at Amazon Advertisements, I’ve determined to transition out of my present position.
It has been a privilege to create and lead the World Video Promoting & Partnerships group, and I’m extremely pleased with the industry-leading group that’s now in place and can proceed to construct the enterprise.
For the reason that launch of Prime Video Advertisements, this group has helped lead the worldwide growth into 15 international locations around the globe – most not too long ago the Netherlands and New Zealand. Collectively we launched and grew Amazon into the worldwide chief in premium streaming TV promoting, led with Upfronts within the US and around the globe, constructed a Model Partnerships functionality to permit entrepreneurs to extra intently align with our world IP, expanded Reside Sports activities promoting right into a multi-sports and world providing, relaunched our Native Promoting enterprise with a partner-first strategy and turned company and expertise companions into power multipliers for our clients by partnering to make Amazon DSP the perfect answer for them throughout premium writer and open web provide.
Personally, it was particularly rewarding to satisfy and work with so a lot of you straight – attending to spend invaluable time with our groups in international locations around the globe and collectively constructing belief and a shared imaginative and prescient with our clients. I’m grateful on your partnership and assist all through!
