The launch comes as India’s high ecommerce firms deepen their push into promoting. Amazon, Flipkart and Myntra collectively reported ₹15,573 crore in advert revenues in FY25, a 26% bounce from a yr earlier, underscoring retail media’s emergence as a core development engine. Amazon Vendor Providers led with ₹8,342 crore, up 25% from FY24.
This momentum aligns with wider market traits. India’s promoting spend, presently about 0.4% of GDP, is predicted to rise to almost 0.5% by 2029, in keeping with Bain & Firm’s report Promoting within the Digital Age, in India and Across the World.
India’s promoting sector, valued at $16 billion to $18 billion in 2024, is projected to develop at a compound annual charge of 10% to fifteen%, outpacing world averages. The report added that digital promoting already accounts for 50% to 60% of whole spend and is predicted to almost double by 2029 to $17 billion to $19 billion.
SMEs and D2C manufacturers are set to play an more and more central function, with their share of digital advert spend rising from 37% in 2024 to 40% to 42% by 2029.
Towards this backdrop, Amazon believes AI powered artistic instruments can convey tens of millions of smaller sellers into video led advertising. Video stays probably the most efficient codecs for influencing shopper behaviour, but many small and medium companies nonetheless discover manufacturing costly and sophisticated.With the brand new instrument, advertisers can generate movies in minutes by importing product photos, present clips or choosing a product element web page. The system produces six excessive movement movies with music, textual content and transitions, knowledgeable by Amazon’s retail and viewers insights.“We wish to develop the bottom of advertisers which are capable of do video adverts. That’s actually our goal,” mentioned Kabir Bedi, Head of Product for Generative AI, Inventive Expertise at Amazon Advertisements. “For advertisers who’ve by no means tried video adverts earlier than, this can be a zero to at least one second. With this instrument, they will now have video adverts for his or her whole catalogue.”
Bedi mentioned the aim is to remove lengthy standing limitations. “Creating movies is dear, it takes time and it requires experience. Our aim is to democratise video promoting and make it simple for advertisers of all sizes to convey their merchandise to life.”
Cultural relevance is constructed into the system. “The output naturally has an area flavour that feels related for Indian buyers,” Bedi mentioned. Early examples featured Indian fashions and acquainted settings, which advertisers welcomed. “They’ve appreciated the very localised content material that the instrument produces.”
Pilots confirmed sturdy traction amongst small sellers. “One click on and in three to 5 minutes they’ve six movies to select from,” Bedi mentioned.
Advertisers can add their very own movies, edit headlines, add logos and modify scenes. “We’re not limiting what number of movies they will generate. We wish advertisers to have as a lot flexibility as potential.”
The instrument is changing into central to Amazon’s world AI technique. Greater than 60% of merchandise promoted with Video Generator had by no means been marketed with video on Amazon earlier than. “This lowers the barrier to entry for them,” Bedi mentioned.
The function is free and presently helps English. Indian languages could also be added later. “That is day one for advertisers in India utilizing AI for video creation,” Bedi mentioned.
With video now key to product discovery, Amazon expects broader adoption to raise each vendor and platform development. “We count on advertisers to develop their gross sales, goal new buyers and develop into new geographies,” Bedi mentioned.
