Ozzy Osbourne and Black Sabbath invented “heavy music.” Each metallic and punk band right this moment is a direct results of the creativity that started in that particular group of proficient weirdos. So with out query, Liquid Death is a direct results of Ozzy’s affect that formed the punk and metallic music of my early life, that had such an outsized influence by myself persona, style, and humorousness.
Quick ahead to 2022 after we discovered the Osbournes have been followers of Liquid Loss of life and needed to work with us. It was an precise dream come true for me. And when it comes to what Ozzy did for Liquid Loss of life, his commercials are a few of our highest acting on social to this point.
Ozzy and Sharon have been each so nice and simple to work with, largely as a result of we shared a way of kindness with an identical, twisted humorousness. We felt like kindred spirits. In actual fact, earlier than Ozzy, we first introduced our DNA cans thought to a different massive superstar whose administration workforce didn’t see as a lot humor in it and thought it is perhaps too dangerous. Ozzy and workforce immediately cherished the idea and thought it was hilarious.
I don’t actually consider in future or religious magic, however what an exquisite coincidence that Ozzy’s DNA preserved on Liquid Loss of life Iced Tea cans was one in all his final contributions on Earth. And one in all his final quotes was, “Clone me, you bastards!”
Disruption and disruptors are all the trend in fashionable enterprise, and for good purpose—it’s very profitable to steadiness true disruption with fandom. It’s simple to disrupt with one thing bizarre that nobody actually enjoys or cares about; creating one thing actually distinctive, that can be broadly adored, is way more uncommon.
Ozzy was a grasp disruptor. He disrupted rock music and stardom with a superhuman dose of depth. He made the Mick Jaggers and Robert Crops of yesteryear appear to be fundamental cable. Which made Ozzy bigger than life, virtually to the extent of folklore. Even to today, there are folks debating whether or not he bit the pinnacle off an actual bat or pretend one.
