Christmas got here early and with numerous surprises for a number of Digicel prospects throughout the nation because the digital operator’s One-Derland Roadshow wrapped up spectacularly within the busy streets of Sam Sharpe Sq., Montego Bay on Saturday, December 21. The marketing campaign, a heartfelt celebration of Jamaican traditions, household, and neighborhood spirit, has introduced pleasure throughout the island, providing prospects the prospect to win the last word Christmas shock.
Stuffed with treasures that make Christmas brighter, the ‘Bagga Tings’ included $100,000 in money, a Nintendo Swap sport console, an iPad, a $10,000 JPS present voucher, and goodies from cherished Jamaican manufacturers like Grace Meals, Massy Manufacturers, CPJ Meals, Fontana Pharmacy, Honey Bun, and a crate of Crimson Stripe. Up to now, 30 fortunate winners have claimed their life-changing vacation surprises, and 10 extra probabilities stay for purchasers to win earlier than Christmas Day.
On the tour’s closing cease in Montego Bay, the magic of Christmas got here to life for Nadrae Haughton, a hardworking safety guard from the neighborhood of Content material, in any other case often known as Adelphi. What started as an everyday day on the job grew to become a second she’s going to cherish without end. Nadrae had deliberate to go away work that day to purchase a pill for her 5-year-old daughter; as an alternative, she walked away with the Bagga Tings loaded with the much-desired iPad pill.
“I can’t even start to clarify how I really feel. I’m actually so grateful,” Nadrae shared with gratitude. “The Digicel group felt like household to me. I shall be utilizing these items to make Christmas higher for my household. Christmas is really particular this 12 months.” She plans to share the prize together with her daughter, her 15-year-old son, and different shut relations, turning this right into a season of pleasure for everybody she loves.
Head of Enterprise Advertising and marketing at Digicel, Kimberly Campbell and Chief Advertising and marketing Officer at Digicel, Tari Lovell.
The marketing campaign’s grand finale in Montego Bay adopted stops in Portland, St Elizabeth, and St Thomas, the place Digicel introduced Christmas cheer to communities past Kingston. At each cease, prospects had been handled to fun-filled actions, leisure, and the prospect to win life-changing prizes. Alongside the way in which, three fortunate winners had been in a position to declare the last word prize.
Including to the festive spirit, Digicel’s marketing campaign companions had been available to attach with the neighborhood. Advertising and marketing Supervisor on the Jamaica Public Service (JPS), Reshima Kelly Williams, shared her enthusiasm, “We partnered with Digicel as a result of, at JPS, being a part of the neighborhood is on the coronary heart of what we do. This Christmas, to have a good time our one hundred and first anniversary, we’re giving again to our prospects by contributing $20,000 in direction of their December payments. It’s our approach of claiming thanks to the individuals who imply a lot to us.”
Advertising and marketing Officer at Honey Bun Restricted, Thameka McLeod, additionally expressed her pleasure in supporting the marketing campaign, saying, “Honeybun Restricted is at all times for neighborhood involvement, so a marketing campaign like this was a pure match for us. Christmas is about giving, and dealing with Digicel to unfold pleasure throughout Jamaica has been an unimaginable expertise. Each winner we’ve seen reminds us why this season is so particular.”
Tari Lovell, Chief Advertising and marketing Officer at Digicel, mirrored on the life-changing marketing campaign, stating, “The One House, One Jamaica marketing campaign is about celebrating the essence of Jamaican Christmas. One of the vital essential facets of this marketing campaign was rallying true Jamaican firms which is why we partnered with particular manufacturers in order that we had been in a position to give our prospects that genuine Jamaican Christmas. They’ve allowed us to boost our marketing campaign so we might have made our prospects’ Christmas just a bit bit higher.” He continued, “The affect we’ve had on communities has been, what I prefer to name, phenomenal – prospects have walked away with a Bagga Tings price over $400,000 {dollars} to go in direction of their Christmas preparations.”
Lovell ended, “This marketing campaign was about making an attempt to boost the neighborhood expertise and making the expertise much more particular as a result of, at Digicel, that’s what Christmas means to us- celebrating household traditions, celebrating neighborhood, and celebrating what’s good about Jamaica.”
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