The digitization of bodily shops has opened up new alternatives for entrepreneurs and types, main to raised in-store experiences and elevated conversion charges, in keeping with a brand new report.
SMG, a U.Okay.-based firm that operates retail media networks; Colosseum Technique, a consultancy company centered on commerce media; and Kantar, a advertising and marketing knowledge and analytics enterprise, commissioned the report titled “The Promoting Effectiveness of In-Retailer Retail Media.” Andrew Lipsman, unbiased analyst and guide at Media, Advertisements + Commerce, authored the report.
SMG additionally partnered with ADWEEK to host its third annual Retail Media Summit UK in London on Oct. 15.
The report analyzed greater than 12,500 campaigns to trace how in-store advertisements influence totally different phases of a buyer’s journey.
