Apple has topped Interbrand’s annual Greatest International Manufacturers rating for the thirteenth consecutive yr—however AI big Nvidia is closing in on its crown.
Interbrand’s checklist ranks 100 corporations based mostly on their monetary efficiency, the position their model performs in buy intent, and the model’s aggressive power.
The whole worth of this yr’s Greatest International Manufacturers stands at $3.6 trillion, a 4.4% enhance versus final yr.
2025’s prime 5 manufacturers remained unchanged from 2024, with Microsoft, Amazon, Google, and Samsung following Apple’s lead.
Nevertheless, additional down the checklist, there’s been a historic surge for Nvidia and 12 new entrants throughout tech, finance, retail, and extra, underlining shifting market dynamics.
Nvidia’s Rise
AI chipmaker Nvidia recorded the largest-ever model worth enhance in Greatest International Manufacturers’ historical past, rising by 116% to achieve $43.2bn—catapulting it from thirty sixth place in 2024 to fifteenth in 2025.
“Nvidia’s stellar product advertising and marketing and full dominance in its ecosystem have spurred its meteoric rise,” stated Greg Silverman, international director of brand name economics at Interbrand.
Nevertheless, he cautioned that the Silicon Valley firm (which was based in 1993, however has lately surged in prominence as its {hardware} drives the AI growth) shouldn’t get too comfy.
“The emergence of a disruptor may undo this model if it doesn’t put money into long-term model storytelling,” Silverman stated. “It has the size, however that’s not a model technique. To take care of sustainable progress, that is crucial.”
Regardless of their latest promoting blitzes, consumer-facing AI manufacturers like OpenAI and Anthropic didn’t make this yr’s checklist. Notable new entries included funding agency BlackRock, which landed at quantity 31, Reserving.com (32), and Uniqlo (47).
Instagram’s model worth grew 27%, main it too enter the highest 10 for the primary time, too.
When it got here to model tumbles, Nike—which is reworking to regain its advertising and marketing edge—dropped from the 14th to the twenty third spot after shedding 26% of its worth.
