Netherlands-based meals supply platform Simply Eat Takeaway.com (JET) has chosen commerce media tech firm Topsort to energy its advert enterprise, following a months-long request-for-proposals course of.
Topsort not too long ago secured an identical cope with Australian grocer Coles to energy its retail media community. The corporate additionally signed a partnership with Skai final month to present advertisers entry to commerce stock by Skai’s ad-buying platform.
Topsort is amongst a new wave of adtech firms difficult incumbents like Criteo and Epsilon.
Topsort’s AI-powered tech is especially well-suited for ecommerce platforms that demand pace and consistency throughout many various markets, mentioned CEO and cofounder Regina Ye.
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