After changing into synonymous with city mobility, Uber is driving additional into the suburbs.
The corporate’s newest marketing campaign, “There Are Drivers in Your Space,” reminds shoppers that ride-hailing isn’t only for metropolis dwellers. You possibly can faucet the app for a carry even in much less densely populated neighborhoods.
That is Uber’s first U.S. marketing campaign from Mom, which already works with the brand in the U.K.
A sequence of 15-second spots, directed by Michael Spiccia by MJZ, captures acquainted suburban moments the place Uber saves the day: a canine that refuses to stroll one other step, a person struggling to suit an vintage clock into his automobile at a yard sale, and a sleepy household racing to the airport for a 5am flight.
An extended, extra sentimental movie, “In Good Time,” follows a pair by a countdown of moments earlier than their Uber arrives. Their story begins at a suburban bar, with six minutes to spare, and culminates at a life-changing second exterior a fancy dress get together when the lady asks, “Do you will have a minute?”
Uber has recognized suburban markets as a key development space. Throughout an earnings name earlier this 12 months, chief monetary officer Prashanth Mahendra-Rajah noted that about 20% of ride-hailing journeys now happen in “sparser markets.”
“We’re reimagining how Uber suits into every day life exterior town, as a result of wherever you’re, there’s a driver you’ll be able to rely on,” Georgie Jeffreys, head of selling at Uber North America, stated in a press release.
The inventive goals to focus on how Uber has change into a part of on a regular basis life past city facilities, added Oriel Davis-Lyons, chief inventive officer at Mom New York. “It’s a giant, expansive, story-driven platform for a model that’s inextricably woven into the material of American life,” he stated.
