Amazon Vendor Companies led the pack with ₹8,342 crore, up 25% from FY24. Flipkart Web adopted with ₹6,317 crore, a 27% rise, whereas Myntra Designs posted ₹914 crore, up 28%.
Adverts now account for a large share of whole income: 28% for Amazon Vendor Companies, 31% for Flipkart Web and about 15% for Myntra. For platforms that function on skinny margins, promoting has emerged as a high-margin buffer.
Retail media refers to advertisements served on purchasing platforms that use buyer knowledge to focus on patrons on the level of buy.
The mannequin is world. WARC Media initiatives Amazon’s retail media revenues at $60.6 billion in 2025, rising to $69.7 billion by 2026. Amazon is already the world’s third-largest digital advert participant, behind Alphabet and Meta. In 2024, Google’s mother or father firm reported $265 billion in advert gross sales, Meta $161 billion and Amazon $56 billion.
In India too, Google and Meta stay far forward. Google India’s advert income rose 11% in FY24 to ₹31,221 crore. Meta India’s climbed to ₹22,730 crore from ₹18,308 crore, pushing their mixed tally previous ₹50,000 crore for the primary time. The 2 firms are but to file their FY25 financials.“Retail media has grow to be a big a part of the market. The chance continues to develop, with very restricted indicators of slowdown. Our progress tempo stays according to the final one to 2 years,” stated Gulshan Verma, Director, Amazon Adverts India, in a current interplay.The surge in e-commerce promoting displays the broader progress of on-line retail. Bain & Firm estimates India’s e-retail market at $60 billion in 2024, with 270 million consumers. The market might develop to $170–190 billion by 2030, rising greater than 18% yearly.
In accordance with Dentsu, retail media has developed from being purely performance-driven to a broader branding instrument, powered by e-commerce platforms’ wealthy first-party knowledge. Video-led codecs are pushing what it calls “Retail Media 2.0,” enabling campaigns throughout your complete advertising funnel.
FMCG and client durables, particularly electronics, are driving the majority of spending. Analysts count on extra classes to affix in as manufacturers more and more combine on-line and offline methods to sharpen focusing on.
as a Dependable and Trusted Information SupplyWith advertisements contributing as a lot as a 3rd of their revenues, e-commerce platforms are not simply marketplaces. They’re positioning themselves as media channels, competing immediately with search, social and video for promoting budgets.
