SAINT Worldwide fashions Brit Knight, Naki Depass and Tomiwa have delivered their in-demand ‘face worth’ to newly launched world magnificence and skincare campaigns, and glossies.
Jamaican SAINT mannequin Brit Knight is commanding consideration for Italian make-up model Kiko Milano’s promoting promotion whereas her Nigerian counterpart Tomiwa co-stars for Innisfree’s multimedia rollout of its eco-friendly skincare strains.
And Depass is fantastically captured in Spanish journal S Moda’s just-out magnificence story that includes appears utilizing Byredo make-up.
Prominently showcased in Kiko Milano’s 1,000-plus storefronts in additional than 60 international locations, Knight’s advert marketing campaign visuals for the European cosmetics model sees the Linstead, St Catherine-raised trend mannequin lensed alongside a make-up artist’s prolonged hand using the slanted eyeliner brush product.
SAINT Worldwide mannequin Brit Knight, who has been featured in previous campaigns for Fenty Magnificence and Lancôme, was entrance and centre on this storefront picture for Italian make-up and skincare model Kiko Milano. (Picture: Courtesy of SAINT Worldwide)
In a press release from the mannequin – who repaired in Bali, Indonesia, throughout her birthday trip, acknowledged that she ‘shot the marketing campaign in Milan in Could final yr’.
Booked by her rep from the Italian modelling company, WhyNot, Knight jetted in from London for the one-day shoot. ‘I fairly fancy the Kiko Milano line as a result of it’s all the time trending and they’re ever diversifying, which is essential,’ she shared.
In addition to Kiko Milano, Knight has appeared in advert campaigns for a number of magnificence manufacturers together with Fenty Magnificence, Lancôme, Ofra Cosmetics, NARS and Estée Lauder.
The high-stakes magnificence market is a serious world moneymaker for make-up, perfume, hair and skincare manufacturers, producing $446 billion in worldwide income in 2023, and rising by 10% from the earlier yr.
Shot in New York, final August, Tomiwa showcased the Innisfree Every day UV Protection Sunscreen from the model’s present multi-media promoting rollout. (Picture: Courtesy of SAINT Worldwide)
This, based on a joint report issued final yr from world administration consultancy agency McKinsey & Firm and The Enterprise of Trend, a number one trend information platform.
The report forecasts annual development of 6% per yr via 2028, at which era, income is predicted to achieve US$590 billion.
Shining brightly in a just lately unveiled advertising blitz for Innisfree is high mannequin Tomiwa. The 24-year-old’s ebony complexion serves as a glowing canvas for the South Korean firm’s every day UV protection sunscreen and inexperienced tea seed hyaluronic cream.
Tomiwa revealed that the shoot for the eco-friendly model — offered in magnificence and skincare retail chain Sephora — was finished 5 months in the past in New York.
SAINT Worldwide stunner Naki Depass, lensed by Mikael Schulz, for the just-out S Moda magnificence story, ‘Huir del uniforme (‘Escape from Uniform’), spotlighting diverse appears utilising the posh make-up model, Byredo. (Picture: Courtesy of SAINT Worldwide)
‘I noticed the promotional photographs of myself for the Innisfree marketing campaign in Sephora final week, and boy was I ecstatic,’ raved the Brooklynite.
A figurative summary visible artist who enjoys at-home portray classes when off responsibility, Tomiwa has beforehand labored with cosmetics manufacturers Naked Minerals and Essence Make-up, as shoppers.
Excited too, for her newest project — a five-page shiny editorial titled ‘Escape from Uniform’ which co-stars the pair of American Eden Somerset and Chinese language Chenyin Qi — Depass was lensed by photographer Mikael Schulz for S Moda.
The luxe Byredo palette of Blue Marionette eyeshadow, Gilded Memoir highlighter, and House Black mascara, among the many merchandise used on her face by make-up artist David Razzano, Depass stated of the freshly revealed work: ‘It’s all the time a surreal second seeing the magic I used to be in a position to create with the crew. I really feel very happy with myself.’
The SAINT mannequin, who co-fronted a NARS Cosmetics marketing campaign in 2021, and relies in Manhattan, NYC, gushed: ‘I like doing magnificence initiatives, so I used to be actually pleased to be part of this S Moda magnificence shoot. The completely different particulars of every make-up felt like I used to be reworked right into a murals. It was nice to work with Mikael once more who I had beforehand shot with two years in the past.’
Persevering with the stroll down reminiscence lane, Depass recalled her first-ever journal editorial: ‘It was for an Elle Italia shoot in Paris in 2016. I keep in mind feeling very nervous and attempting my finest to take the photographer’s route. In the long run I used to be actually proud of the outcomes.’
Now, a seasoned muse, Depass acknowledged that ‘photograph shoots are enjoyable for me. I principally get to play completely different characters and turn into a special particular person to be able to deliver the imaginative and prescient to life.’
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