Performing as “the mastermind,” Michael Imperioli, greatest identified for roles in Goodfellas and The Sopranos, led viewers via the fast-paced brief movie designed for social and on-line the place the embellished athletes stalk their prize—the NBA Cup.
After the unique racked up over 500 million views, a sequel dropped in Oct. 2024. “The Heist II” introduced the upcoming 2024 Emirates NBA Cup.
Actor-producer Rosario Dawson joined the solid in her first advert for the NBA, with Imperioli and Los Angeles Lakers veteran Anthony Davis reprising their roles.
“We wished to maintain the narrative and the storytelling car constant,” Henault instructed ADWEEK on the time. “We’re persevering with to construct consciousness and to teach individuals about this match, and we’re attempting to talk to a broad base—informal followers, girls, multicultural audiences, Gen Z.”
4. Unforgettable Awaits (2025)
Henault’s farewell marketing campaign for the 2025 NBA Finals signed off with a mix of hoops, music, and nostalgia.
Set to “Unforgettable” by Nat King Cole, the Translation-created spot launched in Might 2025 as an ode to the legendary moments which have outlined NBA finals historical past, from LeBron James’ chase-down block in Recreation 7 of the 2016 finals, to the 2000 embrace between Kobe Bryant and Shaquille O’Neal.
Interwoven with these historic highlights are reels of on a regular basis NBA followers recreating the moments in their very own lives, showcasing simply how “unforgettable” the massive occasion might be. Actors Kevin Costner and Mindy Kaling even get a cameo.
In addition to linear and digital buys, a corresponding print, digital, audio, and out-of-home marketing campaign prolonged “Unforgettable Awaits” globally.
